Whether you are operating a small or large business, a sales funnel is a crucial tool for boosting profitability. The funnel acts as a path strategically meant to convert visitors into customers. A good sales funnel is a guarantee that you will make sales. However, a poor sales funnel will not convert customers. If you are thinking of converting leads into customers, you must have a good sales funnel in place.
Unlike the traditional sales funnels where potential customers are led to a sales page whether they either buy or leave, modern sales funnels aim at establishing an attachment between you and the customer. Instead of leading people to a sales page, you will instead lead them to a squeeze page. The squeeze page acts as the first step of your funnel. The relationships you establish through this initial stage of the sales funnel enable you to gain contact with clients who will turn into loyal customers.
One of the most integral parts of a sales funnel on a website is creating an opt-in form that acts as a squeeze page. Having this form on your site is crucial since it can be used to collect information that is necessary in order to reach out to potential consumers and turn them into actual customers. In order to attract more people, you need to promise something in return. If you own a website with cooking equipment, one freebie you can provide is a recipe booklet. You need to make sure that you are providing a freebie that is related to the kind of products you are selling.
Visitors will appreciate your free gift and remain hooked for more information from you. Keep in mind that this is only possible if your initial gift was of high quality. Any low-quality gift will definitely turn them off. It is also important for you to keep emails short, relevant, and less frequent. Unless you focus on creating a good relationship, your email will be marked as spam.
Your visitors don’t need to purchase products instantly once you have them in the funnel. The only thing you need to know is how to provide them with relevant material that they will definitely love. You can accompany free products with complementary products that you sell to improve conversions. This is the best way to improve your conversion percentage.
Don’t worry if your clients say no to an offer. Since they have joined your communication channel, they will be there to stay. Just ensure to send them offers once in a while and they will convert. Once you make a sale, you should provide after sale services such as support to develop a rapport between you and the client.